Where it started
Louis started his hospitality career in his local pub, this is where he first noticed the need for a ready-to-drink cocktail. Making cocktails fresh in a high paced environment was a challenge, it was costly and time consuming to train the staff and even after their training, lots wouldn't remember how to make the cocktails and they would struggle to make them consistently and with speed.
Louis looked at the ready-to-drink options on the market but none of them tasted very nice, sure, they might have been "bar quality" but that was only due to a high ABV, not the actual taste of the cocktail which we'd argue is a fairly important part!